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Ecobility launches ‘Make the Switch’ drive

Ecobility Energy Solutions has launched the ‘Make the Switch’ initiative, a nationwide call to embrace energy efficient lighting as a step towards conserving energy resources and reducing carbon footprint.

Ecobility’s initiative complements the move by several nations to ban conventional light bulbs worldwide. It aims to introduce 1,000,000 Illume Energy Efficient light bulbs into UAE homes, replacing conventional incandescent bulbs that are known to significantly escalate carbon emissions. The Illume light bulbs will be available at all Emarat petrol stations nationwide at an introductory price of Dh10 for a pack of two bulbs.

Lasting 10,000 hours, which is 10 times longer than standard bulbs, they emit 70 per cent less heat, keeping room temperatures down leading to the added benefit of less power usage for air conditioning. The ‘Make the Switch’ initiative is being championed with the aid of various partners and supporters who have wholeheartedly embraced the cause, anchored by Nakheel. The real estate major is subsidising the price of the light bulbs to help make the initial switch as effortless as possible for the residents of the UAE.

“The CO2 emissions thus prevented, amounting to over 60,000 tonnes, would be equivalent to taking approximately 12,000 cars off the road.  Moreover, over the lifetime of the Illume bulbs, approximately nine million conventional light bulbs would have otherwise been used, which will ultimately lead to less domestic waste in our landfills.”

“For the UAE to sustain its incredible success story, we must optimise resource consumption, especially with continued growth resulting in higher demands. The first step is the reduction of use, and this does not always have to come with a compromise to our quality of life,' stated Chris O’Donnell, CEO of Nakheel.

'The initiative will demonstrate how easy it truly is to care for the environment through making small, incremental changes that have a significant impact when viewed in aggregate.'